Business Administration II - IMC and Brand Management
- Högskoleutbildning
- 100% (heltid)
- Linnéuniversitetet
- Kalmar
- Studiestart 2025-10-06
- 7.5 högskolepoäng
- Studietid: dag
- Engelska
Integrated marketing communications and brand management course looks into how to build, measure and manage brand equity. Further, it provides students with a theoretical and practical understanding of how to build brands through integrated marketing communications in a global competitive environment.
Behörighet
Minst 15 hp avslutade kurser i Företagsekonomi G1N, varav minst 7,5 hp i marknadsföring samt Engelska 6, eller motsvarande.