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Sales and Service Programme

Are you an outgoing and curious person who likes to meet new people? The Sales and Service Programme is aimed at people who are interested in sales, trade and communication.

Video: Video briefly describing the Sales and Service Programme (formerly the Trade and Administration Programme). Runtime: 4:52 min.

What you will learn in the Sales and Service Programme

You will get to develop your ability to interact with people - both customers and colleagues. You will learn about sales, purchasing, the flow of goods, logistics, marketing, products, industries and business development.

The programme places significant emphasis on occupational health and safety issues, with the aim of preventing injuries at work and promoting good health.

In the programme, you will hone your ability to interact with people and develop relationships with business contacts and employees. You will practice searching for, analysing and evaluating information, as well as how to take responsibility and exercise good judgment.

You will often work in project form, honing your ability to be active and enterprising. You will prepare yourself for continued learning in working life.

You can choose advanced courses where you will learn about administrative and organisational work in companies and public administration, financial follow-up, communication, customer service, and conference and reception work.

I chose the programme because it provides such great opportunities. When the time came for me to apply for an upper secondary school programme, I didn’t know what I wanted to work with yet. When I found out that this programme would give me a straightforward vocational education as well as the opportunity to continue my studies, it seemed like an obvious choice because it left so many doors open.

Jonas / the Trade and Administration Programme (which has now been altered and renamed the Sales and Service Programme)

Intended learning outcomes

The intended learning outcomes define what a learner will have acquired and will be able to do upon successfully completing their studies in a particular upper secondary school programme.

The intended learning outcomes for the Sales and Service Programme (

Programme structure

In the programme structure, you can see which subjects and courses are included in the educational programme. You can also see how many credits are earned for each course.

Programme structure for the Sales and Service Programme (pdf) External link, opens in new window.


The Sales and Service Programme does not have any specialisations.

Diploma project

At the end of the Sales and Service Programme, you must complete a diploma project in your chosen professional field in which you show evidence that you have the knowledge necessary to start working in the area in which you have received your education.

Learning in a Work Environment

Parts of the educational programme are conducted at one or more workplaces and lasts for a period of at least 15 weeks. These elements are called Learning in a Work Environment (“APL”). This is an important element of your education. APL gives you experience and contacts that may be beneficial when you are looking for a job.

Through your APL in the Sales and Service Programme, you will learn how to apply what you have read about in school. You get to use what you have learned in working life and meet new people.


If your school offers upper secondary school apprenticeships within the framework of the programme, you can choose to take advantage of this opportunity. This means that you gain the same knowledge but carry out at least half of your studies in one or more workplaces.

Click here to learn more about apprenticeships as part of an upper secondary school education

Eligibility to continue your studies after graduation

Do you want to continue your studies at a university or other higher education institution after completing the programme? This programme provides you with the general entry requirements for studying at an institution of higher education. After completing the programme, you also have the opportunity to continue your education at a polytechnic or independent adult education college (folkhögskola).

When I applied for the programme, I just knew that I wanted to work with people, because I’m a very social person. Now I plan to work for a year after graduation and then I want to study to become a freight forwarder.

Jonas / the Trade and Administration Programme (which has now been altered and renamed the Sales and Service Programme)

University entry requirements fulfilled upon graduation

Use the entry requirements viewer to see the higher education programmes which you are eligible to apply after completing the programme

Entering the workforce after graduation and examples of career paths

You can start working immediately after completing the programme. Below you will find examples of career paths for graduates, i.e., the professions in which you can look for work after graduating from the programme. Next to each profession is a link to facts about the responsibilities of the position and average wages/salary.

A career path is a suggestion of a profession in which you can work with after graduating from the vocational programme. The professional competence you acquire depends upon the combination of courses you choose within your programme specialisation. Here you will find examples of possible career paths after completing the Sales and Service Programme at upper secondary school:

Store salesperson

Commercial sales representative

Purchasing assistant

Customer service representative

Warehouse worker

Marketing Assistant

Further information about the responsibilities of these professions and forecasts regarding the future prospects of each profession can be found in the “Hitta yrken A–Ö” service (“Find a profession, A–Z”).

Search various professions in the “Hitta yrken A–Ö” serviceLink to another website.

Further information about upper secondary school

Further information about how upper secondary school works

Study and work without sacrificing your health